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Privacy Policy

Effective Date: 20/03/2025

At OptiFit AI, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website (optifitai.com) or use our online services.

1. Information We Collect

We collect personal information only when you voluntarily provide it to us. This may include:

  • Contact Information: Name, email address, business name, and other similar data.

  • Usage Data: Information collected via cookies and tracking technologies, including IP addresses, browser type, and usage patterns.

  • Calendly Data: When you schedule a consultation or sign up for our services via our Calendly form, we collect the information you provide (e.g., contact details, preferred times).

2. How We Collect Your Information

  • Directly from You: Through our website contact forms, Calendly scheduling, or via email.

  • Automatically: Through cookies, Google Analytics, and other tracking technologies used on our website.

  • Third Parties: Occasionally, we may collect information from third-party services integrated into our website (e.g., Wix, Google Analytics).

3. Use of Your Information

We use your personal information to:

  • Provide and improve our Services.

  • Process payments via Stripe.

  • Communicate with you regarding your inquiries, bookings, and updates.

  • Analyze website usage and trends to enhance user experience.

  • Comply with legal obligations.

4. Cookies and Tracking Technologies

  • Cookies: Our website uses cookies to personalize content and analyze site traffic. You can control cookie settings through your browser.

  • Tracking: We use third-party tools like Google Analytics to collect usage data. These tools help us understand user behavior and improve our services.

5. Third-Party Services

  • Stripe: For processing payments.

  • Google Analytics: For tracking website usage.

  • Wix: For website hosting and design. These third-party services have their own privacy policies, and we encourage you to review them.

6. Data Protection Rights

As a resident of the UK, you have rights under the UK General Data Protection Regulation (UK GDPR), including:

  • The right to access, rectify, or erase your personal data.

  • The right to restrict or object to the processing of your data.

  • The right to data portability. To exercise these rights, please contact us at the email address below.

7. Data Security and Retention

We implement appropriate security measures to protect your personal data. We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. We encourage you to review our Privacy Policy regularly.

9. Contact Us

If you have any questions or concerns about our Privacy Policy or our data practices, please contact us at:

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